Interview with Corey Rudl - one of the best Internet business marketing experts.
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Interview with Corey
Rudl:
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In the following interview, Corey reveals how he grew his business from a one-man show in his parent's basement to four online businesses that generate over $6.6 MILLION in online sales per year and attract over 1.8 million visitors per month. Corey reveals exactly how he did it, and details precisely what entrepreneurs need to be doing TODAY to be successful online.
Hi Corey, and thanks so much for agreeing to do this interview. Maybe the best way for us to begin is for you to tell us a bit about yourself and your company, The Internet Marketing Center.
Sure. Well, first off, I am the President and CEO of the Internet Marketing Center, which you can find online at www.marketingtips.com. We specialize in showing people how they can drive tons of targeted traffic to their web sites and how to turn that traffic into sales and profits. We provide all the information you need to learn how to market your business online in the form of home-study courses, books, video and audio tapes, and more.
What really sets us apart from all the other marketing courses, though, is that we give you the concepts AND the software tools you need to promote and automate your business on the Internet. And we do all of this based on our own real-world tests and experience, not just theory. In other words, we do it and prove it BEFORE we teach it. This is how we are able to guarantee your results.
Actually, that brings up a good question: Why, exactly, is your "Insider Secrets to Marketing Your Business on the Internet" course so successful? Aren’t you leading this market space?
Yes, we are by far the leaders in educating our Small Office/Home Office audience in how to make money on the Internet.
The reason the course is so successful is because we practice what we preach. We generate about $6.6 million in business every year, all online. And that's not to mention the tens of millions of dollars we have helped our clients generate. We have over 60,000 affiliates and we get over 1.8 million unique visitors to our sites every month, all on a shoestring budget and all from scratch. So we are actually using all the methods that we teach.
Would you hire a poor stock broker? Of course not. If he cannot make himself rich, how's he going to help you? Would you hire a personal trainer that is not in good shape? No way! If they can’t do it themselves, how can you be sure that what they are teaching you is not garbage?
People know our reputation and they know that the stuff we teach in the course actually works. We walk people through every single step they need to follow to be successful marketing their business on the Internet -- even if they don't have an online business yet.
We also have a few big Fortune 500 corporate clients. They're attracted to us because most of them are so caught up in red tape that they don’t get to see the guerilla marketing tactics used to generate immediate revenues like small businesses do. We're just now starting to see the big corporations picking up some of the things we were recommending 2 years ago!
So the key to your success is practicing what you preach?
Exactly. Another big reason we're so successful is that we take all the risk. Our guarantee is simple -- if you don’t make money from what you've learned in the course, then you pay nothing. You can return it anytime for a full refund for any reason. Even if you decide you don't like the paper it's printed on, we'll give you all of your money back. And you know what? We get nearly zilch returns -- and that speaks for itself.
Don’t take my word for it, check out the testimonials at our site. We publish only one percent of the testimonials we receive, but you can see that it's not people saying “Oh, it was great,” but people saying they “Made an extra $70,000 already this year," or “Traffic increased by 400% in 30 days.” That's what counts -- results. That is scoreboard at the end of the day.
And we really do cover everything in the course you could ever imagine. We teach you everything from A to Z; everything from starting up from scratch with nothing to how to drive traffic to your site, right down to setting up your site to convert visitors to more sales.
You'll learn how to maximize your exposure on the search engines, how to automate your entire business, how to build pop-up boxes, and hundreds of other things. We even give you templates and ideas to copy from us to ensure that nothing will go wrong!
That reminds me of a funny story... A couple of years back, I thought of trying to get my course on the reading list for an Internet Marketing program being offered by a top university. I had some meetings with a few of their senior marketing professors, hoping to get "Insider Secrets" into the hands of all their Internet Marketing students.
They finally came back to me and said, basically, "Thanks, but no thanks." Now, I was shocked! Why wouldn't they want their students to have the #1 Internet marketing course as part of their education? I wouldn't let the professor leave my office until she told me.
It turns out they were actually scared that if their students read my course and found out that it cost less than two hundred dollars, they would feel ripped off by the school, which was basically charging them thousands of dollars for the same information!
That's quite a story! It just goes to show that "traditional" education isn't always the best way to get the BEST information.
Corey, could you tell us a little bit about your own history and background? How did you get started marketing online?
Well, I won't go too far back as I don’t want to bore you, but my first online venture was way back in 1994. I had written a book called "Car Secrets Revealed" and had been trying to market it offline. After wasting a lot of money on magazine and print ads, I took a friend's advice and decided to try selling it over the Internet. Those magazine ads had eaten up most of my cash, but I did manage to scrape together enough to get my first web site up and running.
I did everything myself -- built the site in HTML 1.0, learned how to use FTP programs, figured out how to build a banner, and things like that. Those were the days when Netscape 1.0 had just come out and there was no such thing as secure real-time online ordering. It was all so new and exciting!
I was glued to my computer 24 hours a day testing all kinds of wild and crazy marketing ideas to see which ones worked. And I can tell you that 95 out of 100 ideas failed, but the ones that did work, worked like crazy! Within 18 months I had the #1 best-selling car book online... and it's been #1 ever since!
When people started seeing that my counter had logged over 1,000,000 visitors at CarSecrets.com, they started asking how I was marketing it. They wanted to know how such a simple and basic site was generating so much traffic, and if I could teach them how to do it. Before too long I realized that I wasn't able to teach people everything I knew during a one-week consulting contract.
So I decided to "brain dump" everything I knew into a course, which I called "The Insider Secrets to Marketing Your Business on the Internet." It taught just about everything I knew with real-life examples of exactly what I had tested, what worked, and what didn't. That was what set my course apart from every other Internet marketing course out there -- that I had actually tested and proven my techniques. Other courses were just teaching fluff and theory.
By promoting the course with the exact same techniques I was teaching, it became the #1 best-selling Internet marketing course online within 3 months. Since then, it has been through three new versions -- it needs to be updated regularly as the Internet changes so fast! But through all this time, it continues to be the #1 best-selling Internet marketing course online.
Because we're so far out in front of the curve as to what's working and what isn't, we have also been able to develop some of the world’s leading Internet promotional and automation software .Basically, we developed software that we needed for our own business. We made sure it was the best and then made it available to our clients. This has helped us become one of world’s leading Internet Marketing companies helping small to medium businesses drive traffic and make more sales.
So, what specific suggestions do you have for someone interested in getting started marketing on the Web?
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