Ads tracking and analyzing is the key to profitable online advertising.
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Ad TrackingA simple, easy to use CGI ad tracking script. A collection of web based tools including ad tracking, email autoresponder, that will help you to increase your ROI - Return on Investment Very handy yet powerful web based ads tracking service. Automated, easy to use tracking management tool.
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A. Yes! Most definitely. Heck, we make just as much money off of our "free" promotion tactics as we do with our paid (maybe more). It's not just about saving money, it's about saving time as well.
That's why we track ever and any type of promotion.
For example, let's say you have a newsletter or e-zine and in it, you have links for various affiliate programs or articles at your own site that sell something indirectly. You can track to see which TYPE of article or promotion did the best.
If an article
about e-zine advertising was 3 times more effective at bringing traffic
BACK to your site then an article on banner advertising, you will know
to spend the
majority of your time posting and distributing the e-zine article.
Does this make sense?
Q. Yes it does. We tried to do this with some "viral marketing" type of promotions in the past. But after a few weeks, we were overwhelmed and didn't know what was working and what wasn't. We knew that we had an increase in traffic and sales, but just wasn't sure how.
A. Right. Well, live and learn. We all make these mistakes. But the problem is that someone reading this article will realize it, but WILL NOT DO ANYTHING about it.
That's not making a mistake. That's just being stupid. There are specific ways and reasons why people make money ... and others do not. Now that you know tracking is vital, DO IT!
Q. I guess "change" takes longer in some people than others. But the sooner you welcome "change", the sooner you will free up time and make more money.
A. Yup. Well said!
Q. Sam, the word on the Internet is you're the one who invented the "Automatically Double Your Profits Every Month" tactic. It's a fantastic business plan. Simple and proven. How did you come up with it?
A. Oh yeah, that formula rocks! But I didn't come up with it. I'm probably the first to present it to the Internet world, but I learned something similar to it years ago when I did consulting for infomercials. I added my own twist to it. But no, I don't think I've ever invented anything. =)
Q. How does it work exactly?
A: Well, I've already presented the exact "formula" at our site AdMinder. So, best for your readers to just go there since I don't like to repeat myself and bore those that already have read about my formula. But I'll give you a simple explanation of it and a different "twist" for those that already use the formula.
Frank Bettger,
a phenomenal salesman of the 1930s, shared the secret of his success
in his classic "How I Raised Myself From Failure To Success In Selling".
After analyzing his first year's sales, Bettger discovered that 70%
were made on the
FIRST interview, 23% on the second interview and only 7% on the third.
His greatest revelation was that he spent HALF of his time going after that last 7 percent! When he realized this, he began concentrating his efforts on those FIRST interviews and nearly DOUBLED his income overnight!
Q: Wow... great story. That's a great way to explain your system to other people. I guess the key to it all was that Mr. Bettger kept records and "tracked" everything and then analyzed it.
A: Yes, precisely!
Heck, with all of the great technology that we have today, not many
people track their promotion efforts. Just imagine if Bettger didn't
track anything. YEARS would go by and he would continue to make the
same mistakes ... wasting
valuable time and money.
Yet, by analyzing his work, in only a few minutes he realized exactly what he needed to do to increase his sales, make more money and save time.
Q: Yeah, it's pretty amazing. Once you have a good tracking system setup, it only takes minutes to analyze the results and know what's working, what isn't and WHY!
A: Right. Now, the hardest part is just doing it. Getting started seems to be a problem for most. They think it will take a lot of time and effort setting up a tracking system. But if you know where and what to look for, it's simple, fast and almost free.
Q: Okay, so let's say you are new to all this or you've been wanting to setup some tracking system in the past, but got lazy and procrastinated. What would you tell people? How or where should they start?
A: Well, there are a million ways of doing something. Let me go over a few of the options and you can decide what's best for you.
You can buy special software that will do all the tracking for you. The problem is that they are VERY expensive and very difficult to use. Most people aren't "tech" smart and won't know how to use all the features of a program.
Your next option is to purchase a script. This is good. But the problem is that most are just glorified "hit" counters. They don't track the important stuff ... the specifics that you would need to know. I have found a couple that were pretty good, but they were also very expensive and the installation was crazy. Multiple scripts needed to be installed and your server had to have some special settings and so forth. The server had to be strong enough to also handle all the data being processed. Again, most people just don't have the "tech" knowledge or the time or the money to do it on their own.
Your last option is to use a web-based service. There are a few. As with everything, a few are horrible, a few are okay and a couple are good.
Because it costs you no setup time or hardware or programming knowledge or special servers or any of that stuff, I'd recommend for most to do a web-based service. At the very least, give it a try for a few months and just see how it goes. There are no contracts or anything like that. You get to test things out, risk free.
Q: I totally agree that the web-based versions would be best suited for 98% of the people reading this. Now, who do you recommend?
A: I'm not going
to recommend anything to anyone. I'm biased and I'm not going give my
opinion on any specific company. But all I can say is that whatever
was out there,
I did NOT like and am NOT using. That's why we designed our own custom
system and that's why some of the much larger companies on the Net are
now using our system.
It's precise, complete, proven and guaranteed. Let me ask you, what do YOU like that's out there?
Q: Oh no ... don't put me on the spot. =) Okay, I'll be honest with you. I really love AdMinder - it works the best by far, it's the simplest to use, it's got the most features for tracking, analyzing and managing all of your promotions. And ... here's my favorite - it's the cheapest!
A: What else do you like about it?
Q: Okay, let's not forget who's giving the interview here (laughing!) ... I'm the one in charge. In all honesty, this is why I did the interview to begin with ... I was very impressed with all of your sites and how your run your businesses. I've got a million other questions to ask you. But I think we'll save it for another time.
A: Sure, sounds good and thank you for the kind words.
Q: Thank you very much for your time.
A: My pleasure. Bye.
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